He laughs mildly and says don't worry; for him, naming is always the most challenging part of developing a new idea.

He says he has to meet with his reading group in a moment. Currently, they read and listen to old rap lyrics from the 10s. The songs are also good, but they think it's exciting to deconstruct the rhymes.

He wondered if you would like to come along and discuss 'MF Doom'?